Hey, It's Shan! I am the Founder and CEO of Genflow.com - a 9 figure agency that works with the biggest brands and creators on the planet.
This video is from my Agency 8X program and I will talk you through the exact mindset you need to succeed as an agench owner.
I am the CEO of a $100M+ agency with global offices and some amazing clients. I still run the agency day to day so have hands on understanding of all the challenges we face as agency owners today.
When I was starting out, I had 0 industry connections. And yet with my outreach and sales approach, I found a way to work with the biggest brands and creators in the world.
My open secret to servicing the biggest clients lies in doing the actual work. We have created a system that will set you up for long term agency success so that you can sign and service clients without burning out.
In my line of work, we do things today for a bigger tomorrow. Stop getting fooled into removing yourself from the business by hiring low fees VAs. The program is designed to take you and your leadership team to the next level.
The agency space is filled with bad information.You’ve been burned by gurus teaching you how to add $10K-$100K/ month to your agency with their unique method. There’s too much noise. I’m sick of it.
One of my biggest achievements is persuading some of the biggest creators and brands in the world to trust us as an agency. We help them deliver global campaigns, content, sell their own products and so muc more.
You get here by mastering your sales technique, building well oiled operations and ensuring you deliver value at all times.
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Genflow team
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Me and my team will work closely with you to help solve the key problems in your agency so you can maximise your market opportunity.
1-1 Sessions with Agency Experts Shan, Sarah and James.
Group sessions for 8 weeks where we coach you on exactly how you need to implement particular tactics, strategies and systems. We will make sure each session gives you the custom, bespoke advice you need based on your current size, market you operate in and relevant to your goals.
Agency Growth Content
In this week we want you to watch the key modules so you are ready to start your coaching sessions.
Onboarding
You will meet your Agency Success Coach to give us a detailed breakdown of your agency and have a group call with everyone.
Setup your new sales process
We will critique your sales setup and re work your whole approach so you can get and convert more leads
Designing your new winning offer
Learn how to craft custom offers that pay you more and get your right clients to scale your agency
Improve your internal processes
We will show you exactly how you need to use our frameworks to improve your operations so the agency can scale without you
Hiring and training your team for growth
We will work on how you can improve your team, hire the right people and get the most out of them.
Increase LTV of clients
Review your client relationships and teach you how to charge more, keep clients for the long term so make the most money.
Financials and Strategy
Detailed walkthrough of how you can manage your agency smartly and set it up for long term success.
Hours of carefully structured content (over 80 videos) to help make this process seamless and actionable for you. We teach you everything in detail. No generic information. All from actual experiences with our active 9 figure agency, Genflow.
1. The early years 2016-2018
2. The greatest business year of my life 2019
3. Growth years 2020-2022
4. Playing the long profitability game from 2023 onwards
1, Lessons from signing 7 figure clients
2. Inbound and Outbound strategy
3. Building your personal brand and content plan
4. Paid ads and funnels
5. Gold standard referral system
6. The art of networking to get more clients1. Lessons from scaling to 8 figures a year
1, Your new outreach strategy
2. Setting up your new team and training
3. Qualification system to find clients
4. Outreach templates that win
5. Managing your pipeline
1, Setting up all the offers you need as an agency
2. Custom offers
3. Pricing your offer (profit focus)
4. Creating additional revenue streams
5. How to become a growth partner with clients
1, Creating your pitch squad
2. Presentation frameworks and templates
3. Controlling narrative (to win big)
4. Building relationships
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
1. Getting started with operations
2. 5 biggest operational Issues stopping you from scaling
3. Operational strategy that works
4. Setting up your operations (detailed)
5. Effective project management
6. Approval processes (not micromanagement)
7. Governing day to day execution (Delivery Squad)
8. Meeting and reporting cadences
9. Summary of operational excellence
1. An introduction to hiring your A team
2. Hiring 101
3. Advertising + attracting best candidates
4. Interview process for success
5. Permanent employee contracts
6. Freelancer contracts
7. Processing employee information: privacy notice.
8. Onboarding process
9. Process library
10. Performance reviews
1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you
1. Intro: the art of client management
2. The secret to onboarding new clients successfully
3. Day to day account management
4. Client communications framework
5. Mastering meeting management
6. Managing a portfolio of clients at scale
7. Getting the most out of your clients
8. Intro: Dealing with different types of clients
9. Managing different client personality types
10. Dealing with clients who are always questioning value for money
11. Dealing with client issues
12. Dealing with toxic clients
13. Dealing with clients who are rude / disrespectful
1. Your real role as the CEO
2. Day to day focus to get to 8-figures
3. Skills you need to learn to scale
4. Dealing with stress and problems
The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.
We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.
Outreach templates, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way as possible.
Outreach templates, SOP's, employment contracts, HR templates, financial models, client agreements and so much more.
Once you join A8X you will be invited to our slack to meet other agency owners and the Genflow team.
24/7 chat with all members, build connections and get help from others.
Get detailed feedback from us anytime by just sharing documents, looms etc.
1-2-1 channels and direct access to Shan and the team.
The first group included digital marketing, design, ads, software development, personal branding, short-form content and b2b sales agencies.
They achieved some amazing success such as signing more clients, setup better internal systems, figure out their strategy, work on their marketing message, launch new services, charge more fee's and just become overall better more strategic CEO's.
"The biggest thing for me that has provided me the most value is having access to the resources, templates and the actual experiences of Shan and the team, I have signed a client every Friday since I joined"
"I didn't expect to go so deep into the practical strategies, tactics and everything Genflow has done to get to 8 figures, the communication on slack and coaching sessions have been priceless"
"It's a fantastic course, the most advanced agency strategy content I have ever seen, they teach everything they are doing and extremely relevant to what I was looking to learn, from onboarding, outreach, proposals and we are now charging more then ever before"
"The agency space is filled with bad information, and this course is another level, I have already made more money then the $8K I invested by learning how to charge more and I am finally working ON the business and not just inside it day-to-day due to the systems processes they teach"
8 Week Accelerator - Carefully designed group coaching sessions with templates, tasks and information to give you the most value
Access to all coaching calls, new content and resources added
Weekly coaching calls from week 9 onwards for 1 year
Get feedback on your pitches, offers, outreach and anything else to improve your results
11 modules of content to teach you how to scale your agency. More added regularly based on your feedback.
Chance to get hired by Genflow and its clients to provide your services
1-1 Coaching sessions with our Agency experts Shan Sarah and James
Slack community with all other agency owners
Your own Agency Success coach to ensure you get the most out of the accelerator
Private slack channel with Genflow’s Executive Leadership Team + Agency Success Coach.
Limited Spots
apply nowPlease note: Spots are on a first come first serve basis. You will need to arrange a call with our team to make sure you are the right fit for our program.
No this course is for high performing freelancers and agency owners who are stuck at the $5k-$50k/m. We are very selective with who we let in. In our last batch, we had 1 agency doing $10k/m and 6 agency owners doing between $50k-$400k/m.
Agency 8X is a 1 year membership program which gives you access to:
- Accelerator program for 8 weeks (detailed training with my team)
- Weekly coaching and collaboration with our 9 figure agency’s leadership team and CEO for 1 year
- Your own private slack channel for async feedback and reviews with our leadership team.
- Your own dedicated Agency Success Coach.
- Agency growth content and resources (80+ resources)
- Community of winning agency owners ($50k-$400k/m)
Look, I get it... The agency space is filled with bad information.You’ve been burned by gurus teaching you how to add $10K-$100K/ month to your agency with their unique method. There’s too much noise. I’m sick of it.
We don’t make money on the mastermind. In fact, we are losing money running a limited-seat capacity batch of agency owners because of the time commitment that it takes from our leadership team.
We do this because we actually care about setting good standards for agency owners in the space and we charge a small investment because if we didn’t, you wouldn’t do the work.
We have hours of carefully structured content (over 80 videos) to help make this process seamless and actionable for you. We teach you everything in detail. No generic information. All actual experiences and behind the scenes of our active 9 figure agency, Genflow.
And it’s all packed with real Genflow materials. Looms, walk-through's and detailed training. Real examples from actual clients. Templates for you to use in your agency. If we find any bugs/ gaps in our content and resource library, you can simply let us know in the private slack channel. We are looking to build the most comprehensive library of usable resources for agency owners.
The A8X accelerator and coaching is specifically designed for agency owners or high performing freelancers regardless of your monthly revenue. What got you here won’t get you there is a myth. We do the same things today that I did when starting out. I just have a bigger team now and yes, we’ve improved our systems.
Eligibility criteria for applicants:
You are a high performer.
You have an active agency.
You are willing to do the work.
You service high-ticket clients online.
You are not looking for a quick cash grab.
You are building a real, world class agency.
Yes - one of our core growth pillars is building the right lead generation and sales system in your agency. We will go through this in detail using real life examples and success stories.
You would be the perfect fit as we are looking for agencies that truly want to scale to $1M+ and this is what we will teach you. It's a different game getting clients to trust you and start making some money, to truly making millions every single month.