Welcome to the Agency 8X. The most advanced program for agency owners that want to get more clients, build a winning culture, automated operations and ensure consistent profitability.
I know exactly what you are going through. You left your job or college, started your agency and now you are working every day trying to keep clients happy, build your team and stay on top of outreach, and it's hard.
I am the CEO of a $100M+ agency with global offices and some amazing clients. I still run the agency day to day so have hands on understanding of all the challenges we face as agency owners today.
How to attract, recruit and train your team to deliver quality execution, at pace.
The secrets to servicing multiple clients. How to sign, nurture, manage and maximise the value you get from your clients as you scale.
So many agency owners trade time for money, without building your business, your income can stop the second you close the laptop. Learn how to build the right systems which ensure you have the time to step away and focus on growth.
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Genflow team
Clients
One of my biggest achievements is persuading some of the biggest brands in the world to trust us as an agency. We help them deliver global creator and marketing campaigns.
You get here by mastering your sales technique, building well oiled operations and ensuring you deliver value at all times.
Most people build agencies that offer 1 or 2 services. Over the past 8 years I have built over 10+ profitable services that deliver world class results.
My agency has setup over 50 product based direct to consumer brands where we do everything from ideation, manufacturing, eCommerce and growth. We deliver millions in sales and distribute globally from 5 distribution centres. It requires us to have bullet proof operations so it runs smoothly.
We work with the world's leading creators on their educational courses and content platforms. We are trusted due to our expert knowledge of funnels, digital marketing, technology and overall user experience. We deliver market leading results.
My agency innovated the fitness app market years ago and since then have made some of the largest projects on the App Store. We hit number 1 on the global App Store with our fitness app Shreddy and have been featured by Apple numerous times ever since.
From long to short-form content creation, YouTube management, paid ads, app development, Amazon, eCommerce, manufacturing, CRO, influencer marketing and talent management - we do it all. We deliver services better than most other agencies and is the reason we have been valued at $100M valuation.
We manage all sales channels for our clients and hit number 1 on Amazon regularly. Complete Amazon management and understanding of SEO to deliver results. We do things that other agencies are simply not able to do.
Subscription businesses are at our core at Genflow and is our largest revenue stream. Our platforms, apps and membership communities drive large MRR for clients. Our expertise in delivering world class products shines through the revenue we generate.
In my journey of scaling my agency I decided to bring investors in to give me the capital to push for further growth. I raised $11M from BGF (British Growth Fund) one of the world's leading investors.
Built a scalable model that delivers profit.
A trusted team that works autonmously.
Setup for a large exit in years to come.
You have already done one of the hardest things in the world. Started your own business and you work every day to make it successful. This is your chance to learn exactly how to scale your agency so you can achieve your freedom, financial, and overall life goals - just like I have done.
By following the right strategy, operational setup and mentality you can build your agency to 8 figures in yearly revenue and valuation.
This will set you up to potentially exit in 3 years from now.
Build the agency where you genuinely love working with clients. I know personally the feeling of "sigh" when a client messages and you have to deal with them. I have managed to create the right standard to genuinely enjoy working with clients. You need to do the same.
The best part of being an agency owner is doing the big, fun, life changing projects. In A8X we'll teach you how to develop your personal skills and build the right team and systems around you, so you can focus on just that. I love what I do and I want you to feel this too.
Increase your revenue whilst keeping at least 30% profit margin.
Achieve your own personal goals and help your clients achieve theirs. A true win-win agency.
Learn how to setup your operations so you can do more, with less people and without you micro managing everything.
Understand how to manage your client portfolio and how to strategcally grow with your clients.
Develop a leadership team that you can depend on 365 days a year.
Charge more, secure longer fixed term contracts and get paid extra % based commissions.
Build a reliable sales process so you can continue to bring in the best clients for you to service.
Set your agency up for a long term exit.
Hours of content scripted and designed for agency owners who want to scale from $10K a month to $100K+. We teach you everything in detail, no generic information, all from our actual experience and what we do at our agency, Genflow.
1. The early years 2016-2018
2. The greatest business year of my life 2019
3. Growth years 2020-2022
4. Playing the long profitability game from 2023 onwards
1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
1. Getting started with operations
2. 5 biggest operational Issues stopping you from scaling
3. Operational strategy that works
4. Setting up your operations (detailed)
5. Effective project management
6. Approval processes (not micromanagement)
7. Governing day to day execution (Delivery Squad)
8. Meeting and reporting cadences
9. Summary of operational excellence
1. An introduction to hiring your A team
2. Hiring 101
3. Advertising + attracting best candidates
4. Interview process for success
5. Permanent employee contracts
6. Freelancer contracts
7. Processing employee information: privacy notice.
8. Onboarding process
9. Process library
10. Performance reviews
1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you
1. Intro: the art of client management
2. The secret to onboarding new clients successfully
3. Day to day account management
4. Client communications framework
5. Mastering meeting management
6. Managing a portfolio of clients at scale
7. Getting the most out of your clients
8. Intro: Dealing with different types of clients
9. Managing different client personality types
10. Dealing with clients who are always questioning value for money
11. Dealing with client issues
12. Dealing with toxic clients
13. Dealing with clients who are rude / disrespectful
1. Your real role as the CEO
2. Day to day focus to get to 8-figures
3. Skills you need to learn to scale
4. Dealing with stress and problems
The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.
We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.
Outreach templates, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way as possible.
Employment contracts, review templates, client agreements and so much more.
I am bringing my team who have been with me for 5+ years to help you scale your agency. You will have access to genuine industry and agency experts.
Left my job and started Genflow 8 years ago. Step by step built one of the most successful creator economy agencies in the world. I am a hands on, operational CEO who likes to work alongside my team and achieve big things. I truly believe agency is the best business model in the world.
Sarah has revolutionized how we service our clients, our employee productivity and the transparency we have as an agency. She is able to understand the services an agency offers and build the right team, processes and systems needed to ensure efficiency, speed and quality when delivering to clients, as you scale.
James manages over a 100+ clients, with responsibility for strategy and planning, client management, client services and delivering value. He leads all new campaigns, activations, launches, and works with the team of account managers, growth specialists, and project managers to ensure the right implementation of strategy.
Once you join A8X you will be invited to our slack to meet other agency owners and the Genflow team.
Share daily insights
Q&A sessions
1-2-1 channels
Over the past 8 years I have built one of the most impressive networks. A network that is filled with some of the most famous people on the planet and as part of A8X, you get the opportunity to access this.
8 modules of content to teach you how to scale your agency.
Access to all materials, recordings and templates.
Slack community with all agency owners.
Public Q&A in slack.
New modules based on your recommendations.
$3,000
join nowTalk to one of our student success managers to get all your questions answered. You can schedule a free discovery call below. They'll get back to you within a few minutes, and are ready to answer all your questions.
No this course is for people who already have an agency and are making at least $10K a month already.
Yes - one of the core modules and growth pillars is building the right sales system in your agency. We will go through this in detail using real life examples and success stories.
You would be the perfect fit as we are looking for agencies that truly want to scale to $1M+ and this is what we will teach you. It's a different game getting clients to trust you and start making some money, to truly making millions every single month.
Once we start the coaching calls this will help us design more modules and materials.
This is for anyone that has an active agency that services online clients.